Wednesday, February 29, 2012



This funny video is from Ecotricity, a green energy company based in Stroud, Gloucestershire, England specialising in selling and generating wind power. It is part of their new campaign entitled “Dump The Big Six”. The Big Six stands for British Gas, EDF Energy, E.ON, Npower, Scottish & Southern and Scottish Power.

Ecotricity founder Dale Vince OBE, the man credited with kick-starting the world’s green electricity market, believes now is the moment to topple the grey giants and bring the UK into the renewable energy future.

Ecotricity: Half of Britons feel the source of future energy supplies is one of the most important environmental issues facing the nation yet less than 1% currently use a green energy supplier (Ofgem, October 2011). Over 60% of UK households could switch to Ecotricity and get greener energy for not one penny more than they are currently paying.

The collapsing cooling tower imagery was inspired by web artist Herman Bailey’s “Sad Chimney” gif. Herman is credited as part of the creative team behind the campaign.

The campaigns starts with the viral video and with a Facebook app “Dump The Big Six”. The aim is to reach a huge audience.

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